Project Inquiry

Greetings potential client!

Be warned! This could take a minute! But it's worth it, trust me. So grab a cup of coffee and dive in.

The form below will help me to measure the initial scope of your project and provide you with an accurate proposal. Clients have found that it focuses their own thinking about what they really want and need.
Please answer all the relevant questions but if you don’t know how to respond, or would like to talk to me, please call me.

What is the name of your company and your current (or intended) URL? (required)

Please give the name(s) and contact information (phone and/or email) of the person(s) responsible for final approval of the project

What is your intended launch date for the finished project?

Are there any external factors that would affect this date?

What is your established or projected budget for this project?
 less than $500 $500-$1500 $1500-$2500 $2500-$3500 more than $4000

How did you hear about me? (Who can I thank for the referral?)

Current Site

What specific areas of your current site do you feel are successful?

Why are they successful?

What shortcomings exist with the current site?

What three things would you change on the site today if you could?

     
How important is it to maintain your current look and feel, logo, and branding?

Reasons for Redesign

What are the main reasons for redesigning your site?
For example: new business model, outdated site, expanded services.

     
What are your primary and secondary online business objectives with the site redesign?
For example: increased sales leads, branding awareness, fewer customer service calls.

     
Please detail both long and short-term goals.

What is the main business problem you hope to solve with the site redesign?

     
How will you measure the success of the new site?

What existing strategy (both on and offline) is in place to meet the new business objectives?

     

Audience

Describe what you think is a typical visitor to your site? Give basic demographics: age, occupation, income level, purchasing habits. What do they generally use the web for?
Use as much detail as possible in profiling your target user.

     
What is the primary “action” the site visitor should take when coming to your site?
For example: make a purchase, register as a member, search for information, complete a contact form?

     
What are the key reasons why the target audience chooses your company’s products and/or services over those of your competitors?

     
Do you know how many people access your site on a daily, weekly, or monthly basis?

     
Do you forecast usage to increase after the site launch and by how much?

Perception

Use a few adjectives to describe how your site visitor should perceive the new site.
For example: prestigious, friendly, corporate, fun, innovative, cutting edge. Is this different than the current image perception?

How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
     

How does your company differentiate itself from competitors? Please list some competitor URL’s.

List the URL’s of any sites you find compelling. What specifically do you like about these sites?

Content

Describe visual elements or content that should be utilised from the current site or marketing materials (logo, colour scheme, navigation, naming conventions, etc).

     
How will the content of the site (along with functionality and navigation) expand or differ from your current site?

     
Do you have a sitemap or outline for the proposed redesign? If yes, please send an additional attachment via email.
Please select one. If "Yes" use the upload button.
 yes no

Technology

Are you interested in developing a content management system for the new website, enabling you to update the website?
 yes no
     
Will you require other specific programming needs? Please describe in detail.
For example: such as search capability, photo galleries, email newsletter sign-ups.

     
Do you currently have dedicated server space and/or a hosting package for your website that you are happy with? Is this something you’d like me to include in my response?

     
Do you take regular backups of the site?
Please select below.
 yes no

Marketing / Updating

How do most people find out about your current website? What methods of distributing the URL already exist within the company on and offline?

     
Briefly, what are your short-term marketing plans?
Please be specific for the site redesign and the six to 12 months following launch.

Do you have an existing or planned marketing strategy in mind to promote this site re-design? If so, please describe.

    
Additional notes/comments
Please take as much space as you need!!!

Go and grab a another cup of coffee, read through it again to make sure you really have covered everything then hit the submit button.

Thank you for your help. I will get back to you to confirm I have received the document. Please allow 48 hours!

George Featherstone

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